Assignment 4

I will be analyzing this ad based on the four consumer characteristics.

behaviorgraphics:
This form of targeting is based on how people behave with respect to a particular product category or class of related products. behaviographics provide the best basis for targeting marcom messages. In this ad, and for example based on the past purchase, marketers have a clear idea about the segment they want to target which is teenagers.

Psychographics:
This is refers to information about consumers’ attitudes, values, motivations and lifestyles. This information could be collected from assessing the kind of cars consumers own, their way of wearing and their preferred shops. Thus, this information will be an index for marketers to ease the process of targeting.

Geodemographics Geography+ demography:
Is based on demographics characteristics of consumers who reside within geographic clusters such as neighborhoods. The ad implicitly shows that the product is for one category of teenagers who want to be free and enjoy their lives. Or for a couple seek elegance.

Demographics:
Age, income and ethnicity are the components of this. Age as the ad shows is between 20 and 35 year old. Income: medium and high level income people who could pay for this perfume. Ethnicity: the girl could be from America and the boy is not. This means that his perfume does not differentiate between backgrounds and where you are coming from. However, it gives you the sense of fairness and equality;