Third Assignment: Shashi Tharoor

What was the PR mission of Tharoor?

The PR mission of Tharoor was to tell the truth and especially to people who do not have time to hear about it; also, it is about using the public to help shape what you are doing since the fact is that the public ultimately is why you are doing it.

Identify the PR problem of the UN
The PR problem that UN is facing is that “UN is little more than a glorified debating society”, means that UN is like a talking shop. Tharoor argued that; in fact, it is a talking shop part of the time, just when there is the general assembly meeting that takes place every year.

How did Tharoor solve the problem?
To solve the problem, Tharoor had organized the UN’s media relations policy by issuing the first time in the 55 years of the UN of media guidelines that authorize every single UN official to speak to the press. Also, he allowed the bureaucrats to speak to the press and helped them to change the wrong idea they had a bout the press.

What are the main publicS of the PR campaign?
Organizations: either internal or external people. People who do not have time to hear about the truth.

What are the main components of Tharoor PR strategy?
PR strategy according to Tharoor: 1): tell the truth
2): using public to shape what you are doing
3): tell the world about their work
4): use communication to be accountable

Identify Tharoor’s definition of PR?
telling the truth
tell the world what we are doing, truthfully and transparently, and use communication to be accountable for the faith the world's peoples have placed in us as an institution.

Critics
I like Tharoor's definition of PR, he insisted on telling the truth to the world to gain credibility and trust. Also, the way he explained the role of communications director as, first coordinating the external message of the organization to make sure that the message was not lost; second, having someone on his immediate team whose role is to report to him how people all over the world see UN. These two things will assure the right flow of information, either internal or external one.