Moroccan Parliament: New Website
To give more value and intention to the next elections, the Moroccan parliament is planning to lunch a “new website”. Actually, Moroccans are in need of this website that will facilitate the free flow of information between citizens and the Moroccan parliament.
To receive complete information about what happening in the country as a whole and especially elections, this website will be the solution and the right tool. The only thing citizens have to do is to pledge online at http://www.govmaroc.com. This website has various functions; it allows the user to get to details and statistics concerning elections for the last ten years. More than that, anything new in political parties will posted even before publishing it in other media.
The website is friendly user, even with some small basic knowledge; the user can get in and find what she or h is looking for. More than that, the user can search a key word and get automatically the process to get to that topic. In order to enhance and empower the flow of information, at the bottom of each event or news there is a space for comments, feedbacks, suggestions and point of views.
Whenever the user fell confused or unconformable with a kind of news, thanks to this website, the user can chat online with responsible in charge to clarify matters. Also, there is a free number and e-mail address that appears at the bottom of the website home page.
For the next elections, citizens can vote online; this will facilitate the process and reduce from the obstacles we face during elections. Even more, the parliament will ensure the participation of those who might be busy or far the day of elections to come to offices of vote to do so.
Our aim is to share information and engage Moroccan citizens in the decisions and plans we are doing; as a result, promote an ongoing democratization process.
Thursday, December 11, 2008
Sunday, November 9, 2008
Third Assignment: Shashi Tharoor
What was the PR mission of Tharoor?
The PR mission of Tharoor was to tell the truth and especially to people who do not have time to hear about it; also, it is about using the public to help shape what you are doing since the fact is that the public ultimately is why you are doing it.
Identify the PR problem of the UN
The PR problem that UN is facing is that “UN is little more than a glorified debating society”, means that UN is like a talking shop. Tharoor argued that; in fact, it is a talking shop part of the time, just when there is the general assembly meeting that takes place every year.
How did Tharoor solve the problem?
To solve the problem, Tharoor had organized the UN’s media relations policy by issuing the first time in the 55 years of the UN of media guidelines that authorize every single UN official to speak to the press. Also, he allowed the bureaucrats to speak to the press and helped them to change the wrong idea they had a bout the press.
What are the main publicS of the PR campaign?
Organizations: either internal or external people. People who do not have time to hear about the truth.
What are the main components of Tharoor PR strategy?
PR strategy according to Tharoor: 1): tell the truth
2): using public to shape what you are doing
3): tell the world about their work
4): use communication to be accountable
Identify Tharoor’s definition of PR?
telling the truth
tell the world what we are doing, truthfully and transparently, and use communication to be accountable for the faith the world's peoples have placed in us as an institution.
Critics
I like Tharoor's definition of PR, he insisted on telling the truth to the world to gain credibility and trust. Also, the way he explained the role of communications director as, first coordinating the external message of the organization to make sure that the message was not lost; second, having someone on his immediate team whose role is to report to him how people all over the world see UN. These two things will assure the right flow of information, either internal or external one.
The PR mission of Tharoor was to tell the truth and especially to people who do not have time to hear about it; also, it is about using the public to help shape what you are doing since the fact is that the public ultimately is why you are doing it.
Identify the PR problem of the UN
The PR problem that UN is facing is that “UN is little more than a glorified debating society”, means that UN is like a talking shop. Tharoor argued that; in fact, it is a talking shop part of the time, just when there is the general assembly meeting that takes place every year.
How did Tharoor solve the problem?
To solve the problem, Tharoor had organized the UN’s media relations policy by issuing the first time in the 55 years of the UN of media guidelines that authorize every single UN official to speak to the press. Also, he allowed the bureaucrats to speak to the press and helped them to change the wrong idea they had a bout the press.
What are the main publicS of the PR campaign?
Organizations: either internal or external people. People who do not have time to hear about the truth.
What are the main components of Tharoor PR strategy?
PR strategy according to Tharoor: 1): tell the truth
2): using public to shape what you are doing
3): tell the world about their work
4): use communication to be accountable
Identify Tharoor’s definition of PR?
telling the truth
tell the world what we are doing, truthfully and transparently, and use communication to be accountable for the faith the world's peoples have placed in us as an institution.
Critics
I like Tharoor's definition of PR, he insisted on telling the truth to the world to gain credibility and trust. Also, the way he explained the role of communications director as, first coordinating the external message of the organization to make sure that the message was not lost; second, having someone on his immediate team whose role is to report to him how people all over the world see UN. These two things will assure the right flow of information, either internal or external one.
Thursday, October 23, 2008
A PR program for Starbucks
The type of PR Research I'm going to do will be explanative and persuasive since Starbacks wants to persuade environmental groups and campaigners and explain the reason behind the "much use of water". The steps to be followed:
1. Establish clear program objective: the goal of the company is: meet health standards, deliver clean products and services.
"Ethos Water was founded in 2002 and acquired by Starbucks in 2005
By making Ethos water available in Starbucks coffeehouses, we hope to inspire and empower our customers to help children and their communities around the world get
clean water".
2. Measuring PR outputs (press coverage): the company's Head and managers should talk with one Voice and emphasize of the health standards.
3: Measuring media content as a first step in the PR evaluation: after taking in the media, the speech of the company's head should be effective. How?
Conduct Surveys
Focus group
Cyberspace analysis
4: Compare PR effectiveness with Ad effectiveness and see if those techniques could change the attitudes of others.
Those measurements should:
A: target one simple, which are the heavy users of the product
B: Identify the key message: Meet health standards.
C: choose the channels of communication: radio, TV, Billboards.
1. Establish clear program objective: the goal of the company is: meet health standards, deliver clean products and services.
"Ethos Water was founded in 2002 and acquired by Starbucks in 2005
By making Ethos water available in Starbucks coffeehouses, we hope to inspire and empower our customers to help children and their communities around the world get
clean water".
2. Measuring PR outputs (press coverage): the company's Head and managers should talk with one Voice and emphasize of the health standards.
3: Measuring media content as a first step in the PR evaluation: after taking in the media, the speech of the company's head should be effective. How?
Conduct Surveys
Focus group
Cyberspace analysis
4: Compare PR effectiveness with Ad effectiveness and see if those techniques could change the attitudes of others.
Those measurements should:
A: target one simple, which are the heavy users of the product
B: Identify the key message: Meet health standards.
C: choose the channels of communication: radio, TV, Billboards.
Friday, September 19, 2008
Wednesday, September 17, 2008
my own definition of PR
PR is the process of influencing PUBLIC OPINION to build and maintain a suitable relationship with a group of people, on which an organization depends on to achieve its goals, based on mutually two way communication.
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